Back

ESTABLISHING COMPETITIVE UNIVERSITY - A STRATEGIC MANAGEMENT PERSPECTIVE

Post by Universiti Utara Malaysia Press Universiti Utara Malaysia Press
Publisher
UUM PRESS
Categories
Education & Reference
Author Name
Ahmed Abubakar & Haim Hilman Abdullah
Illustrated by
Original Language
Malaysia
Rights sold in
Not yet sold
Paperback
108 pages
Dimensions
ISBN / ISSN / Unique Identifier
978-967-0031-04-0

Synopsis

It is not by chance that the issue of university competitiveness has gained prominence. The university rankings have become a significant part of the tertiary education landscape globally. Establishing Competitive University: A Strategic Management Perspective is a book that provides higher education institutions, particularly university stakeholders, with the knowledge they need to establish a flagship university. The book has three parts, namely: competitive university and performance excellence; strategic factors for university competitiveness; and theories, strategic model, and techniques for university competitiveness. It explains competitive universities’ performance excellence a... + Read more

Related books with category