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CONSUMER BUYING BEHAVIOUR: A MALAYSIAN PERSPECTIVE

Post by Universiti Utara Malaysia Press Universiti Utara Malaysia Press
Publisher
UUM PRESS
Categories
Education & Reference
Author Name
Yaty Sulaiman
Illustrated by
Original Language
Malaysia
Rights sold in
Not yet sold
Paperback
247 pages
Dimensions
ISBN / ISSN / Unique Identifier
978-967-0031-20-0

Synopsis

Understand the world of consumer buying behavior with our comprehensive guide. Learn about the actions consumers take online and offline before making a purchase, from consulting search engines to engaging with social media. Discover how retailers spend billions to forge connections between consumers and products, using effective marketing strategies such as web campaigns and social media. See how aligning marketing strategies with successful past efforts can influence purchasing decisions. Perfect for university students, consumers, and marketers alike, this book examines consumption patterns and preferences, offering valuable insights for anyone interested in enhancing their understanding ... + Read more

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