Back

CONTEMPORARY ISSUES IN MALAYSIAN TOURISM

Post by Universiti Utara Malaysia Press Universiti Utara Malaysia Press
Publisher
UUM PRESS
Categories
Education & Reference
Author Name
Nurhazani Mohd Shariff, Jasmine Zea Raziah Radha Rashid Radha & Roshita Abdul Razak
Illustrated by
Original Language
Malaysia
Rights sold in
Not yet sold
Paperback
160 pages
Dimensions
ISBN / ISSN / Unique Identifier
978-967-2486-96-1

Synopsis

Contemporary Issues in Malaysian Tourism is a book that aims to present a new and refreshing approach to the study of tourism. It highlights significant issues in the Malaysian context, ranging from tourism education to e-tourism, as well as challenges in sustaining tourism destinations and managing hospitality operations during the recent Covid-19 pandemic. As the scope of the content is wide-ranging, this book provides an overview of how Malaysia’s tourism industry operates and would benefit destination managers, marketers, policymakers and other stakeholders. Divided into three sections, this book is a collection of both empirical and theoretical research, covering several topics su... + Read more

Related books with category